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By Kids Electronic Toy Manufacturer Cheertone | 29 May 2024 | 2 Comments

The Expanding Market for STEM Toys

In recent years, the toy industry has seen a major shift toward educational and interactive products, with STEM toys becoming a key category. As trendsetters, STEM toys have become synonymous with the future of play, blending fun with learning to prepare children for the demands of the world ahead.

What are STEM toys?
STEM toys are designed to engage children in science, technology, engineering and mathematics. These toys go beyond traditional play and incorporate educational elements that stimulate cognitive development, critical thinking and problem-solving skills. By turning abstract concepts into tangible, hands-on experiences, STEM toys make learning fun for kids of all ages.

Common toy carriers with STEM functions include electronic pets, learning interactive robots, etc., which rarely appear on the more popular kids smart watches and kids learning laptops. 

As a professional manufacturer of kids smart toys, our goal is to empower and upgrade these types of kids toys and integrate STEM educational functions into smart toys by combining entertainment. For example, there are educational games on kids smart watches, knowledge learning cards on kids learning laptops, spelling training, imitation of drawing and other interesting functions to exercise kids hand-eye coordination and thinking skills.

Why STEM toys are the benchmark for industry development
There are several compelling reasons why STEM toys represent the forefront of the toy industry: Educational Value: In an increasingly digital and technology-driven world, STEM toys provide essential educational benefits that meet modern education standards. According to a Toy Association study, 93% of parents believe STEM toys are beneficial to their kids development.

Skill Development: These toys help develop key skills such as logical reasoning, spatial awareness and creative thinking.  They help prepare children for future careers in fields that increasingly rely on STEM skills.  Research from the National Science Foundation shows that early exposure to STEM can significantly improve a child’s ability to succeed in STEM-related fields later in life.

Parental demand: Parents have a growing demand for toys that provide more than just entertainment.  Parents are looking for products that contribute to their kids intellectual growth and future success. The global STEM toys market is expected to grow at a CAGR of 7.7% from 2021 to 2026, driven by rising parental awareness and investments in educational toys, according to a report by TechSci Research.

Market Trends: The global market for STEM toys is expanding rapidly.  The STEM toy market is expected to reach $9.5 billion by 2024, reflecting a growing emphasis on early childhood education and the growing popularity of educational games, according to Market Research Future.

Great STEM toys from a well-known brand
Several well-known toy brands have successfully integrated STEM concepts into their product lines, creating toys that are both educational and attractive. Here are three standout examples:

LEGO® Mindstorms:
LEGO® has long been a leader in innovative play. The LEGO® Mindstorms range takes this a step further by combining traditional building blocks with robotics and coding.  Kids can design, build and program their own robots, improving their engineering and programming skills.
LEGO® Mindstorms
LEGO® Mindstorms
Osmo® Genius Kit:
Osmo® blends physical play with digital learning. Genius Kit uses an iPad or Fire tablet and includes interactive games that teach math, spelling, and problem-solving. Its practical approach makes abstract concepts concrete and understandable.
Osmo® Genius Kit
Osmo® Genius Kit
LittleBits Electronic Building Kits:
LittleBits kits allow children to build electronic circuits and gadgets. With the modular system of electronic building blocks, children can create everything from simple machines to complex inventions, promoting a deep understanding of electronics and engineering principles.
LittleBits Electronic Building KitsLittleBits Electronic Building Kits
Cheertone Commitment to STEM Innovation
For 17 years, Cheertone has been a cornerstone of the kids electronic toy industry, providing high-quality, innovative products that inspire and educate. Our expertise in OEM and ODM projects has made us a trusted partner for many leading brands.

We now use this experience to focus on the development and design of STEM kids toys. Our advanced research and development capabilities, coupled with a deep understanding of market trends, enable us to create cutting-edge products that meet the highest educational and entertainment standards. By integrating STEM capabilities into smart toys for children, we are committed to educating the next generation of thinkers, creators and innovators.

All in all, STEM toys are not just a passing trend but a fundamental shift in the toy industry.  They embody the future of gaming, where learning and fun go hand in hand. We are excited to be at the forefront of this transformation. Through our commitment to innovation, quality and education, we strive to support kids growth and development.

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