Down the corridor of gaming history, Nintendo has always had an important role. Being indispensable within this industry, they’ve been forced to keep up with the dramatic changes of this competitive environment. After two years of trial and error, Nintendo finally got a grasp of what its buyers desired. This realisation sparked the creation of the ‘Integrated Development Headquarters’ in February 2013 – a special department that saw the development of new products.
In March 2015 and before the production of NS, Nintendo announced that it would launch a game-specific machine, code-named NX. 2016 saw the outbreak of Pokémon GO, the ‘Tokyo Eight Minutes’ of the Rio Olympics closing ceremony, and even the Mario products take the lead on the stage.
And within three months, more and more people paid attention to the NS – they were captivated by it. Upon its release at the end of 2016, people were surprised to find out that the NS was, in fact, an unprecedented hybrid host. This interesting concept fully captured both the players’ appetites and interest – they were eager to learn everything about the Switch.
The NS (Nintendo Switch) is Nintendo’s flagship product, launched in March 2017. Its striking logo tag and the ‘click-click’ of the Joy-Con handle assembly were enough to surpass the two most celebrated debuts of GBA – the SP and Wii.
Due to the marvels that are smartphones and desktop games, Nintendo’s hardware advertising strategy had to be put into place. On October 2oth, during the US presidential election televised debate, the topic of ‘NS’ topped Trump on major social networking sites. Its actual design adopts that of the household handheld, inheriting the genes of some of its predecessors. Below are its five main characteristics highlighted.
1.You can seamlessly switch the identity of both the host and handheld – that’s how the NS got its name! It has portable and household characteristics but also owns a modular design for the controller. Nintendo combined their two mainstay product lines, giving them more focus on game development.
2.The game controller is changed slightly due to the NS’s HD vibrations. Players are given the illusion of this contact, but it’s just forged through HD vibration technology, lending them a truly fascinating experience. Nintendo’s first release, (12 Switch), included this feature – you were able to sense game status without needing to take a look at the screen, and you’d feel a shaking sensation when moving the Joy-Con.
3.The NS got rid of the ‘lock zone’, which meant that players could play and buy any game in any country, without being blocked at any level.
4. The Joy-Con boasts a motion-sensing game, equivalent to the Wii but with enhanced effects. Meanwhile, the Joy-Con on the right features a kinetic IR camera that can recognise the size and shape of objects before it.
5.The NS can support the local multiplayer mode of eight devices.
After its release, the NS sold out practically everywhere within no time at all. The sales volume of the NS surpassed the Wii’s sales record in the United States, in just two days. At the end of its first week, it had sold over 500,000 units in North America, 360,000 in Japan, 110,000 in France and 85,000 in the United Kingdom. Overall, that’s an incredible 1.5 million units – and, what’s more, as many as 89% of buyers picked up The Legend of Zelda: Breath of The Wild. There were several reasons why it was so successful – firstly because of the early hype and feature of dual-use handheld consoles, but also because Nintendo knew there had to be enough games for customers to want. The Legend of Zelda successfully helped the NS establish outstanding achievements in its early stages, as well as fulfilling the player’s expectations to the maximum. And, of course, the charm, fun and delicacy of the series were maintained.
Moreover, it ensured that many games are played with the Switch every month, including Arms, Mario Kart 8 and Super Mario Odyssey. Additionally, almost all of the great indie games on the market can be played easily on the NS.
Nintendo is proving once again that it is not just a console maker, but a disruptive player in the console market.’ So far, the NS has amassed more third-party and indie games than the Wii U has in the last five years. And, it’s clear that this is only the beginning of the Switch’s journey.